In my last post I basically ripped apart an SFDC AppExchange advertising campaign as being overly obtrusive and obnxcious.
Gareth Davies followed up with an excellent blog entry on his “Where’s the Upside?” blog. It’s a great read, and he raises some excellent points:
How can partners sell their new products to end-users? In the B2C market it’s easy. They guy using the product has the power to purchase and install it. No-one else is involved, in B2B that’s not the same.
If you haven’t read it, go take it for a read, well worth a few mintes of time.
I had a reply to his post I was going to place on his blog, until I realized just how long and varied it got and thought I’d express it here as well. (more…)
