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Salesforce Heretic » “You had me at Apex”… Well, almost.

October 9, 2006

“You had me at Apex”… Well, almost.

Filed under: Salesforce.com, The Soapbox — heretic @ 5:35 pm

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Now I know I said I wouldn’t be blogging anything Dreamforce-specific, but I think you’ll forgive me a bit.

So the cat’s out of the bag finally on Apex. It’s a really cool hybrid language that allows us to run code on the salesforce.com server. No more back and forth with the API for alot of stuff. It’s an aweful lot like Java in many respects, but I think I see a hint of Python in there as well. (Why we need another full-blown language aside — couldn’t we just have used Java?)

I haven’t yet been able to get hands-on with it yet, but its features seem VERY cool. It even allows you to expose your code on the SFDC server thru the SFDC API.

In keeping up to date with my various RSS feeds I came across Dan Farber’s blog entry from today over at ZDNet.

I couldn’t attend Dreamforce this year, but I do have several collegues snapping photos and recoding video for me. They all confirmed the confrence hype of being the first to offer this. In fact the SFDC web page for Apex says, ” Apex is the first on demand programming language and platform….” That said, Dan Farber highlighted an email from Zach Nelson, CEO of NetSuite like so:

As Benioff was heading on stage, I received an email from Zach Nelson, CEO of salesforce.com competitor NetSuite, who took issue with the salesforce.com claim that it is creating the world’s first on-demand pogramming language and platform. “It’s a shameless lie. We introduced SuiteScript, the first on-demand programming language, six months ago, and its predecessor (NetSuite Custom Code) over a year ago,” Nelson said.

Whoops? Here’s the NetSuite page on SuiteScript, admittedly a bit barren on technical details, but I’m still excited about Apex and what it can do to help solve ALOT of issues with the SFDC platform. Then I read this last bit from Dan’s blog entry:

I talked to Adam Gross, vice president of developer marketing at salesforce.com, about the rollout of the Apex programming language. It goes into beta in 2007 and no idea when it will be out of beta.

Well #$%#. Nevermind.

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6 Comments


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    The apex announcement is ultimately disappointing. While the feature sounds quite useful, we *may* get to test it in a few months and there is no date set for release? Really? So vaporware is the best thing that they can come up with for dreamforce? It’s starting to get thick.

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    jeremy — October 9, 2006 @ 7:15 pm


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    >> Why we need another full-blown language aside — couldn’t we just have used Java?

    Exactly my thoughts! See: Saleforce.com: Why APEX, and why not Java, C#, VB.NET, PHP, Ruby, etc. etc.?

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    Mike Schinkel — October 10, 2006 @ 2:02 am


  3. Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/warped/public_html/sfdc-heretic/wp-content/plugins/codesnippet/codesnippet.php on line 260

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    Ha! It seems like I’m not the only one questioning why a new “language” and stack was introduced. I wrote about it in my recent post Salesforce.com’s Apex: Benioff’s Handcuffs for On Demand

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    Sinclair Schuller — October 10, 2006 @ 9:32 am


  4. Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/warped/public_html/sfdc-heretic/wp-content/plugins/codesnippet/codesnippet.php on line 260

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    In some ways its a pity that the hype around the Apex announcement has overshadowed all the good stuff that will be in Winter ‘07.

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    Simon Fell — October 10, 2006 @ 10:23 am


  5. Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/warped/public_html/sfdc-heretic/wp-content/plugins/codesnippet/codesnippet.php on line 260

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    I have to say I’m very impressed with Apex. Every database needs a stored proc language and this was seriously lacking in Salesforce… until now.

    It’s important to note that this only is a Data Access language, *not* a UI language. You need the AJAX toolkit to create complete solutions.

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    Mike Leach — October 10, 2006 @ 10:37 pm


  6. Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/warped/public_html/sfdc-heretic/wp-content/plugins/codesnippet/codesnippet.php on line 260

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    Simon: I couldn’t agree with you more.

    Comment by
    Deprecated: Function ereg() is deprecated in /home/warped/public_html/sfdc-heretic/wp-content/plugins/google-analyticator.php on line 272
    heretic — October 11, 2006 @ 10:24 am

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